DAVID PEETERS - THE CENTER OF ATTENTION

The Center of Attention is an immersive VR installation that critiques the clickbait-driven culture of digital media. The project places viewers in a small yet overwhelming environment where deceitful advertisements invade personal space, reflecting on how overstimulation and manipulative ad strategies shape attention and consumption. By turning the mechanics of pop-ups, flashy colors, and disruptive titles into a dystopian experience, the installation encourages audiences to reconsider how they engage with digital content and the ethical implications of modern advertising.

Peeters grew up surrounded by comics, books, games, and digital media, developing a drive not only to interpret these messages but also to create personal objects of communication. They combine creativity with the challenges of their own imagination, transforming complex thoughts into projects that are both impactful and engaging.

This work was selected as part of Youngbloods, GOGBOT’s platform highlighting promising recent graduates.